This page offers the many marketing strategies used by Disney.  From theme park attractions to newspaper contests.  Follow the links below for more detail.

Return to Oz at Disney Theme Parks

Return to Oz Electrical Parade Float.
Emerald City Model at Disneyland Paris.

Return to Oz Competitions

Newspaper Collect the Characters 

Painting Competition

Word Puzzle Competition

Find the Lunch Pails Competition

Picture & Word Crossword 

Coloring Competition

Sweepstakes

Post Cereal Sweepstakes

Waldenbooks Sweepstakes

C&H Sugar Sweepstakes

Cross-Promotion

Waldenbooks Promotion

Oz Chocolate Milk Promotion

Dunkin Donuts Promotion

Total Petrol Oil Promotion

 

Use the Ruby Slippers to get home