Newspaper - Collect the Characters

It was suggested  by the Disney Company throughout the UK that a "Collect the Characters" competition would be great to put in daily newspapers.  In which two of eight characters were published on the first day, one on the second day, and again alternately throughout the week. Thus engaging children to actually buy and look through the paper.  Alternatively in weekly newspapers they could have all characters hidden through out the pages.  The first few people to send in a full set of characters would win a prize.  Obviously, a nice feature spread promoting the film and competition would have needed to appear in advance. (UK Marketing)

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