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It was suggested by the Disney
Company throughout the UK that a "Collect the
Characters" competition to be put in daily newspapers.
In which two of eight characters were published on the
first day, one on the second day, and again alternately
throughout the week. Thus engaging children to actually
buy and look through the paper. Alternatively in
weekly newspapers they could have all characters hidden
through out the pages. The first few people to
send a fell set of characters would win a prize.
Obviously, a nice feature spread promoting the film and
competition would have needed to appear in advance. (UK
Marketing) |
